Category: press

Ceretai investor Thea Messel interviewed by Lego Ventures

“What particularly puzzled me was that we could see so little early stage funding going to female-founded companies — even in the Nordics (2%), the most gender equal region in the world — and at the same time we could see that female-founded companies were over-performing compared to the all-male founded ones.” – Thea Messel…
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Ceretai accepted to MediaMotorEurope

On August 20th it was revealed that Ceretai has been selected as one of 19 European deeptch innovators acccepted to the MediaMotorEurope programme, part of the European Union’s Horizon 2020 initiative. The programme runs from September, 2020 until February, 2021 and supports startups with mentoring and connections to the media industry in order to soft…
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Ceretai chosen to represent Europe at world’s largest pitch eventPresenting on: Wise24 

Ceretai, pioneers in the field of diversity tech with partners such as BBC and Forbes, have been chosen as one out of only five companies to represent Europe at WiSE24 – one of the world’s largest online pitch events for women entrepreneurs.  The global digital event will start in the US on June 18th at…
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YouTube leaderboard: Diversity analysis of most watched ads during COVID-19Collaboration with: Pinkstinks Germany 

In cooperation with Pinkstinks Germany, Ceretai has analysed gender representation in the most watched Stay Home commercials in the US during the COVID-19 pandemic. The results confirmed that audiences are guided through advertising much more often by male voices than by female; the ads contained two thirds male speech and more silence than female speech.…
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Ceretai receives 2m SEK (180k euros) from VinnovaGranted by: Vinnova 

Ceretai’s project that aims to develop AI solutions for identifying and promoting norm-critique in Swedish and international movies has been chosen by Vinnova, the Swedish Innovation Agency. Ceretai will be receiving more than 180K Euros. Read more about the project, its goals, expected results and plan for implementation.

Turning the spotlight on norms – and the success story of movies that break themPress Release by: Ceretai 

Just in between the Academy Awards and International Women’s Day, Swedish company Ceretai – a diversity tech startup supported by influential partners such as WIFT International – has released the results of a study dissecting equality and diversity in cinema movies. Using machine learning to analyse Swedish and international films from the 1970’s onwards, the…
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Ceretai analyses gender representation in nominated feature films at Gothenburg FilmfestivalCollaboration with: Gothenburg Film festival 

Ceretai analysed gender representation in movies nominated in the category “best Swedish feature films” at Gothenburg Film festival 2020. The results were presented at Filmforum Sverige on January 25th, 2020. In collaboration with the festival CEO Matilda Kong also participated in Audiovisual Days 2019, to take part in a panel about “AI as a creative…
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Ceretai receives InnoRampUp grant from the city of HamburgGranted by: IFB innovationsstarter 

Ceretai receives InnoRampUp grant of €150,000. The grant will enable the company to take their business to the next level by supporting them in the development of their Diversity Dashboard – the software that will automate diversity measuring and monitoring in media content. Ceretai has been selected to receive the InnoRampUp grant of €150,000 from…
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100 role models from Sweden on how to contribute to a positive change in society.Featured in: Veckans affärer 

We are proud to be a part of “Sveriges framtid berättar”, the magazine where 100 role models from Sweden share insights and stories on how we contribute to a positive change in society. In Sweden the magazine was distributed as an appendix to “Veckans Affärer” and released as an online magazine here.

The global business conference network with a new strategy for gender equality.Press release by: Ceretai and D:PULSE 

ZURICH. On the 21st of August the first edition of the D:PULSE conference show took place in Zurich, Switzerland. The conference describes itself as a “boutique conference with sustainable impact”, and has its spirit and its genius from the two co-founders of the large annual DMEXCO conference in Cologne, Germany. However, D:PULSE is entering a…
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