Tag: AI

“We want to change the media industry” – Meet the founders of Ceretai

When Laura Cereta was working on her early feminist letters in 15th century Italy, she would have never imagined that hundreds of years later she would be the inspiration to the name of an innovative tech company that advocates diversity. And that by just adding a single “i” to the end of her name, you…
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Ceretai receives 2m SEK (180k euros) from VinnovaGranted by: Vinnova 

Ceretai’s project that aims to develop AI solutions for identifying and promoting norm-critique in Swedish and international movies has been chosen by Vinnova, the Swedish Innovation Agency. Ceretai will be receiving more than 180K Euros. Read more about the project, its goals, expected results and plan for implementation.

Turning the spotlight on norms – and the success story of movies that break themPress Release by: Ceretai 

Just in between the Academy Awards and International Women’s Day, Swedish company Ceretai – a diversity tech startup supported by influential partners such as WIFT International – has released the results of a study dissecting equality and diversity in cinema movies. Using machine learning to analyse Swedish and international films from the 1970’s onwards, the…
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Why a study of the film industry tells us we need to keep International Women’s Day

By Matilda Kong, CEO of Ceretai International Women’s Day on March 8 often comes with a whole lot of “congratulations!” from people of all genders (although, in my very subjective opinion, it seems that among non-binary people this Freudian slip occurs to a lesser extent than with other genders).  Among those who do not express…
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Ceretai analyses gender representation in nominated feature films at Gothenburg FilmfestivalCollaboration with: Gothenburg Film festival 

Ceretai analysed gender representation in movies nominated in the category “best Swedish feature films” at Gothenburg Film festival 2020. The results were presented at Filmforum Sverige on January 25th, 2020. In collaboration with the festival CEO Matilda Kong also participated in Audiovisual Days 2019, to take part in a panel about “AI as a creative…
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Towards more diversity in movies – Finding content that breaks the norm

By Angnis Schmidt-May, Head of Insights at Ceretai At Ceretai we love movies. And we love diversity. Our personal utopia is a wide selection of films where all different kinds of stories, characters and perspectives are portrayed. All members of society should have the chance to access movies in which they can recognize part of…
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Ceretai receives InnoRampUp grant from the city of HamburgGranted by: IFB innovationsstarter 

Ceretai receives InnoRampUp grant of €150,000. The grant will enable the company to take their business to the next level by supporting them in the development of their Diversity Dashboard – the software that will automate diversity measuring and monitoring in media content. Ceretai has been selected to receive the InnoRampUp grant of €150,000 from…
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Can the film industry become more equal and inclusive by analyzing the impact of norms on the industry’s business models?Press release by: Vinnova 

Read the press release here announcing Ceretai as the coordinator of the Vinnova* project to examine the impact of norms on the film industry’s business models and investigate what can affect the industry to become more equitable and inclusive. For the project we are receiving a grant of 400.000 SEK. *Vinnova is Sweden’s innovation authority.