Tag: Diversity in media

NPO: “We need continuous monitoring of diversity in our media content” Egon Verharen, Innovation Manager at the Dutch national public broadcasting organisation NPO, says monitoring diversity in NPO’s broadcast content is crucial and will continue to play an important role in the next five years. NPO, being the umbrella organisation for public broadcasting services in…
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YouTube leaderboard: Diversity analysis of most watched ads during COVID-19Collaboration with: Pinkstinks Germany 

In cooperation with Pinkstinks Germany, Ceretai has analysed gender representation in the most watched Stay Home commercials in the US during the COVID-19 pandemic. The results confirmed that audiences are guided through advertising much more often by male voices than by female; the ads contained two thirds male speech and more silence than female speech.…
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“We want to change the media industry” – Meet the founders of Ceretai

When Laura Cereta was working on her early feminist letters in 15th century Italy, she would have never imagined that hundreds of years later she would be the inspiration to the name of an innovative tech company that advocates diversity. And that by just adding a single “i” to the end of her name, you…
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Ceretai receives 2m SEK (180k euros) from VinnovaGranted by: Vinnova 

Ceretai’s project that aims to develop AI solutions for identifying and promoting norm-critique in Swedish and international movies has been chosen by Vinnova, the Swedish Innovation Agency. Ceretai will be receiving more than 180K Euros. Read more about the project, its goals, expected results and plan for implementation.

Turning the spotlight on norms – and the success story of movies that break themPress Release by: Ceretai 

Just in between the Academy Awards and International Women’s Day, Swedish company Ceretai – a diversity tech startup supported by influential partners such as WIFT International – has released the results of a study dissecting equality and diversity in cinema movies. Using machine learning to analyse Swedish and international films from the 1970’s onwards, the…
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Why a study of the film industry tells us we need to keep International Women’s Day

By Matilda Kong, CEO of Ceretai International Women’s Day on March 8 often comes with a whole lot of “congratulations!” from people of all genders (although, in my very subjective opinion, it seems that among non-binary people this Freudian slip occurs to a lesser extent than with other genders).  Among those who do not express…
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Can the film industry become more equal and inclusive by analyzing the impact of norms on the industry’s business models?Press release by: Vinnova 

Read the press release here announcing Ceretai as the coordinator of the Vinnova* project to examine the impact of norms on the film industry’s business models and investigate what can affect the industry to become more equitable and inclusive. For the project we are receiving a grant of 400.000 SEK. *Vinnova is Sweden’s innovation authority.