Tag: Norm

Turning the spotlight on norms – and the success story of movies that break themPress Release by: Ceretai 

Just in between the Academy Awards and International Women’s Day, Swedish company Ceretai – a diversity tech startup supported by influential partners such as WIFT International – has released the results of a study dissecting equality and diversity in cinema movies. Using machine learning to analyse Swedish and international films from the 1970’s onwards, the…
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Towards more diversity in movies – Finding content that breaks the norm

By Angnis Schmidt-May, Head of Insights at Ceretai At Ceretai we love movies. And we love diversity. Our personal utopia is a wide selection of films where all different kinds of stories, characters and perspectives are portrayed. All members of society should have the chance to access movies in which they can recognize part of…
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Can the film industry become more equal and inclusive by analyzing the impact of norms on the industry’s business models?Press release by: Vinnova 

Read the press release here announcing Ceretai as the coordinator of the Vinnova* project to examine the impact of norms on the film industry’s business models and investigate what can affect the industry to become more equitable and inclusive. For the project we are receiving a grant of 400.000 SEK. *Vinnova is Sweden’s innovation authority.