Tag: Swedish Cinema

Why a study of the film industry tells us we need to keep International Women’s Day

By Matilda Kong, CEO of Ceretai International Women’s Day on March 8 often comes with a whole lot of “congratulations!” from people of all genders (although, in my very subjective opinion, it seems that among non-binary people this Freudian slip occurs to a lesser extent than with other genders).  Among those who do not express…
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Towards more diversity in movies – Finding content that breaks the norm

By Angnis Schmidt-May, Head of Insights at Ceretai At Ceretai we love movies. And we love diversity. Our personal utopia is a wide selection of films where all different kinds of stories, characters and perspectives are portrayed. All members of society should have the chance to access movies in which they can recognize part of…
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Can the film industry become more equal and inclusive by analyzing the impact of norms on the industry’s business models?Press release by: Vinnova 

Read the press release here announcing Ceretai as the coordinator of the Vinnova* project to examine the impact of norms on the film industry’s business models and investigate what can affect the industry to become more equitable and inclusive. For the project we are receiving a grant of 400.000 SEK. *Vinnova is Sweden’s innovation authority.