Press release: Ceretai Awarded as Technology Pioneer by World Economic Forum

Press release: Ceretai Awarded as Technology Pioneer by World Economic Forum

Stockholm, 15 June, 2021

Ceretai, the Swedish and German based company that develops AI tools for automated diversity and equality analysis of audiovisual content, was selected among hundreds of candidates as one of the World Economic Forum’s “Technology Pioneers”.  Ceretai was founded in 2018 with the idea of enabling audiences to find entertainment that matches their values.

The World Economic Forum’s Technology Pioneers are early to growth-stage companies from around the world that are involved in the use of new technologies and innovation that are poised to have a significant impact on business and society.

With their selection as Technology Pioneer, CEO Matilda Kong and Managing Director Meike Arendt will be invited to participate at World Economic Forum activities, events and discussions throughout the year. Ceretai will also contribute to Forum initiatives over the next two years, working with global leaders to help address key industry and societal issues. 

“We’re excited to welcome Ceretai to our 2021 cohort of Technology Pioneers,” says Susan Nesbitt, Head of the Global Innovators Community, World Economic Forum. “Ceretai and its fellow pioneers are developing technologies that can help society solve some of its most pressing issues. We look forward to their contribution to the World Economic Forum in its commitment to improving the state of the world.”

“We are very proud to be selected as a Technology Pioneer by the World Economic Forum”, says Ceretai’s Matilda Kong. “The interest in our algorithms and in our newly released platform valuecine.com illustrates clearly how important audiences find the topics of diversity and inclusion, and how we need to become aware of unconscious bias in the media and entertainment we consume.”

For the first time in the community’s history, over 30% of the cohort are led by women. The firms also come from regions all around the world, extending their community far beyond Silicon Valley. This year’s cohort includes start-ups from 26 countries, with UAE, El Salvador, Ethiopia and Zimbabwe represented for the first time. 

The diversity of these companies extends to their innovations as well. 2021 Tech Pioneer firms are shaping the future by advancing technologies such as AI, IoT, robotics, blockchain, biotechnology and many more. The full list of Technology Pioneers can be found here

Technology Pioneers have been selected based on the community’s selection criteria, which includes innovation, impact and leadership as well as the company’s relevance with the World Economic Forum’s Platforms

All info on this year’s Technology Pioneers can be found here.

More information on past winners, information on the community and the application link can be found here

About Ceretai: Ceretai develops machine learning tools for diversity and equality analysis in the media and entertainment industries. The company offers a software-as-a-service solution, the Diversity Dashboard, to give media and entertainment companies insights and actionable measures for improved diversity in their produced content. They also offer solutions for diversity reporting and workshops for media executives, and have released a B2C platform, valuecine.com, enabling audiences worldwide to find films and TV series that aligned with their values.

About World Economic Forum: The World Economic Forum, committed to improving the state of the world, is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas. (www.weforum.org).

About the Technology Pioneers: The World Economic Forum believes that innovation is critical to the future well-being of society and to driving economic growth. Launched in 2000, the Technology Pioneer community is composed of early to growth-stage companies from around the world that are involved in the design, development and deployment of new technologies and innovations, and are poised to have a significant impact on business and society.

The World Economic Forum provides the Technology Pioneers community with a platform to engage with the public- and private-sector leaders and to contribute new solutions to overcome the current crisis and build future resiliency.

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