In cooperation with Pinkstinks Germany, Ceretai has analysed gender representation in the most watched Stay Home commercials in the US during the COVID-19 pandemic. The results confirmed that audiences are guided through advertising much more often by male voices than by female; the ads contained two thirds male speech and more silence than female speech.…
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When Laura Cereta was working on her early feminist letters in 15th century Italy, she would have never imagined that hundreds of years later she would be the inspiration to the name of an innovative tech company that advocates diversity. And that by just adding a single “i” to the end of her name, you…
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By Angnis Schmidt-May, Head of Insights at Ceretai At Ceretai we love movies. And we love diversity. Our personal utopia is a wide selection of films where all different kinds of stories, characters and perspectives are portrayed. All members of society should have the chance to access movies in which they can recognize part of…
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Ceretai receives InnoRampUp grant of €150,000. The grant will enable the company to take their business to the next level by supporting them in the development of their Diversity Dashboard – the software that will automate diversity measuring and monitoring in media content. Ceretai has been selected to receive the InnoRampUp grant of €150,000 from…
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ZURICH. On the 21st of August the first edition of the D:PULSE conference show took place in Zurich, Switzerland. The conference describes itself as a “boutique conference with sustainable impact”, and has its spirit and its genius from the two co-founders of the large annual DMEXCO conference in Cologne, Germany. However, D:PULSE is entering a…
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Read the press release here announcing Ceretai as the coordinator of the Vinnova* project to examine the impact of norms on the film industry’s business models and investigate what can affect the industry to become more equitable and inclusive. For the project we are receiving a grant of 400.000 SEK. *Vinnova is Sweden’s innovation authority.